Wednesday, 22 February 2012

IMAX and movie-watchers in China alike

Hong Kong (CNN) -- In a boon for IMAX and movie-watchers in China alike, a deal struck between the United States and China last week raises the number of 3D, IMAX and similar enhanced-format movies released in China.

China has remained mostly closed to Hollywood, with a quota of 20 foreign films per year, most of them being from the United States. Under the agreement, announced during U.S. Vice President Joe Biden's trip to Los Angeles with his Chinese counterpart Xi Jinping, 14 additional IMAX or 3D films would be allowed. Foreign film companies will also be permitted to take a 25% cut of the box office, nearly double the current 13%-17%.

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